Terms of Use

Effective date: July 8, 2026

These Terms of Service ("Terms") govern your use of Athora (the "app," "service"), a product of Pulse Development LLC, a Wyoming limited liability company ("Athora," "we," "us," or "our"). By creating an account or using Athora, you agree to these Terms. If you do not agree, do not use the app.

1. The Service

Athora is an AI-powered fitness app that analyzes physique photos, generates personalized workout plans, provides an AI coaching experience, and helps you track workouts and progress. Features may change, expand, or be discontinued over time.

2. Not Medical or Professional Advice

Athora does not provide medical advice, diagnosis, or treatment. The body-composition estimates, scores, plans, and coaching provided by the app are for general fitness and informational purposes only and are generated in part by AI models. They are estimates, not clinical measurements.

Consult a qualified physician or healthcare professional before starting any exercise program, especially if you have a medical condition, are pregnant, are injured, or have concerns about your health. You are responsible for exercising safely and within your abilities. Stop and seek medical attention if you experience pain, dizziness, or other warning signs. You use all workouts and guidance at your own risk.

3. Eligibility and Accounts

You must be at least 13 years old (or the minimum age required in your jurisdiction) to use Athora.

You are responsible for the accuracy of the information you provide and for keeping your account credentials secure.

You are responsible for all activity that occurs under your account.

4. Your Content

You retain ownership of the photos, messages, and data you submit ("Your Content").

You grant us a limited license to store, process, and use Your Content solely to operate and provide the service to you, including processing by our AI and infrastructure providers as described in the Privacy Policy.

You represent that you have the right to submit Your Content and that it does not violate any law or third-party rights.

5. Acceptable Use

You agree not to:

• Use the app for any unlawful purpose or in violation of these Terms.
• Upload content that is illegal, infringing, or that depicts another person without their consent.
• Attempt to reverse engineer, disrupt, overload, or gain unauthorized access to the app or its systems.
• Misuse, resell, or redistribute the service or its content, including exercise media streamed from third-party sources.

6. Third-Party Services and Content

Athora relies on third-party services, including authentication, database, and storage providers, AI model providers, and exercise-media sources. Exercise demonstration videos and thumbnails are streamed from third parties (such as MuscleWiki) and remain subject to those third parties' rights and terms. We are not responsible for the availability, accuracy, or content of third-party services.

7. Subscriptions and Payments

Athora is offered as an auto-renewing subscription with the following plans: $2.99 per week, $9.99 per month, and $34.99 per year. Prices are in USD, may vary by region, and may be subject to applicable taxes.

Free trial. The yearly plan includes a 3-day free trial. The weekly and monthly plans do not include a free trial. If you do not cancel before the free trial ends, your subscription converts to a paid yearly subscription and your Apple ID is charged.

Billing and renewal. Payment is charged to your Apple ID account at confirmation of purchase (or at the end of the free trial, if applicable). Your subscription renews automatically for the same period and price unless you cancel at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the end of the current period.

Cancellation and refunds. You can manage or cancel your subscription at any time in your Apple ID account settings (Settings > your name > Subscriptions). Deleting the app does not cancel your subscription. Purchases are processed by Apple and are subject to Apple's terms; refunds are handled by Apple according to its policies.

We may change subscription prices or plans in the future. Changes will be presented in the app and, where required, will take effect only after you have been notified and, if necessary, have consented through the App Store.

8. Intellectual Property

The app, including its design, software, and content (excluding Your Content and third-party content), is owned by Athora and protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to use the app for personal, non-commercial purposes.

9. Disclaimers

The service is provided "as is" and "as available," without warranties of any kind, whether express or implied, including fitness for a particular purpose, accuracy, or non-infringement. We do not warrant that the app will be uninterrupted, error-free, or that estimates and recommendations will be accurate or suitable for you.

10. Limitation of Liability

To the maximum extent permitted by law, Athora and its providers will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of data, profits, or physical injury arising from your use of the app. Our total liability for any claim will not exceed the greater of the amount you paid us in the twelve months before the claim or USD $50. Nothing in this section limits any liability that cannot be limited or excluded under applicable law.

11. Indemnification

You agree to indemnify and hold Athora harmless from any claims, damages, liabilities, and expenses (including reasonable attorneys' fees) arising from your misuse of the app, your violation of these Terms, or your violation of any rights of a third party.

12. Dispute Resolution and Arbitration

You and Athora agree that any dispute, claim, or controversy arising out of or relating to these Terms or your use of the app will be resolved through binding individual arbitration, rather than in court, except that either party may bring an individual claim in small claims court. This means you and Athora each waive the right to a jury trial and the right to participate in a class action, class arbitration, or representative action. The arbitration will be conducted by a recognized arbitration provider under its applicable rules, and will take place in the jurisdiction specified in Section 13 below, unless you and Athora agree otherwise.

13. Termination

You may stop using the app and delete your account at any time. We may suspend or terminate your access if you violate these Terms or if we discontinue the service. Sections that by their nature should survive termination (including intellectual property, disclaimers, limitation of liability, indemnification, and dispute resolution) will continue to apply.

14. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will update the effective date and, where appropriate, notify you in the app. Continued use of the app after changes take effect constitutes acceptance of the updated Terms.

15. Governing Law

These Terms are governed by the laws of the State of Wyoming, without regard to conflict-of-law rules. Subject to Section 12 (Dispute Resolution and Arbitration), any disputes not subject to arbitration will be resolved in the courts located in that jurisdiction, unless otherwise required by applicable law.

16. Contact Us

If you have questions about these Terms, contact us at:

Email: support@pulsedevelopment.co

Pulse Development LLC
30 N Gould St Ste N
Sheridan, WY 82801